Will some customers voice religious objections or other concerns?
Some customers may express concerns about the policy change or if they encounter a transgender employee. Employers should prepare appropriate protocols for addressing potential negative customer reactions that emphasize fairness, rather than changing peoples’ beliefs.
Some anti-GLBT political organizations have attempted to damage businesses’ reputations because of their inclusive policies. Although such efforts have sometimes garnered media attention, no empirical evidence suggests any significant impact directly attributed to them. Public opinion in the United States continues to overwhelmingly favor policies and practices that treat all employees equally (see “Public Opinion” on page 21).
- Public Opinion