Articles
LGBT Marketing and Advertising
Marketing and advertising to LGBT consumers, through advertising in LGBT media, using LGBT messages in non-LGBT media or sponsoring LGBT events, constitutes the most direct way businesses can communicate to LGBT consumers.LGBT Marketing and Advertising: Best Practices
This document is a tool to assist executives with the creation of mainstream and business-to-business advertising that is inclusive, effective and respectful, while also promoting creativity, sales and image goals.
Expanding your Employee Resource Group
Working with your managers is essential so that the organization’s leaders fully understand their responsibility to create a workplace where everyone can be open and honest without fear of personal or professional recrimination.Execution of GLBT Marketing Best Practices
Consider the following in order to capture a portion of the GLBT and fair-minded American market.